Since 2010, buy instagram likes has proved itself to be the fastest growing social media platform around! It’s a user base of around 300 million and is actually why set to rise further. So why is this seemingly simple app growing so quickly? Well all this comes down to creativity really, Instagram have found new ways of sharing content across its platform and making users experience more seamless. For example, Instagram stories were launched to rival snapchats, allowing for users to provide disappearing pictures or videos.
Sounds simple yes? Well that’s because it are. Instagram now has more sway over all its users who may have been using snapchat in tandem to its own app, reducing the need to use both and stream lining these users to its own services.
This aggressive tactic has paid off as Instagram has surpassed snapchat in users. Instagram stories also encourage more sharing of content and giving it a chat element to its app, allowing it to compete with all the other direct messaging platforms. Innovation like this is the reason for Instagram’s sudden rate of growth.
What’s all the fuss about?
Instagram is the ideal app to share content via visual imagery. Its audience are young, educated and very into shopping. This makes content creative, exciting and fast proceeding. It has a different feel to platforms like Facebook and Twitter, with focus on visuals rather than words. However, studies have shown that, like Facebook, it is commonly employed daily, this is a loyal and highly active member list.
This ability to capture a younger more creative audience is sounding the alarm bells of major companies looking advertising on social media. With high usage, there will certainly be increased interest in advertising inside the app. However, competition in order to be ripe and businesses will have to find creative approaches to out compete their rivals in the visual associated with social movie.
How can you use it for Marketing communications?
Of course, if you want to make use to advertise your company or even a product, and a second must consider how. This is a visual platform therefore products are in general to be able to market that services. But services aren’t impossible market on the app, finding exciting solutions to bring one’s your service will catch the eye of the Instagram individual.
Hashtags are frequently used on Instagram and having in on trends or perhaps starting your own is a sure way to engage an audience, in the similar method Twitter. However, one end up being careful in order to suit the hashtag to the visual content you provide, so it isn’t as simple as other apps that work with this technique.
Instagram is predominately a mobile app, so content must the simple to read and continuously updated for a mobile data, hungry demographic. Only new and fresh content will attract care.
Finally, Instagram stories are a great to be able to personally build relationships your audience, lasting only 24 a lot. Stories should be seemed to keep potential customers updated daily on your online and reveal behind the scenes content to make the user feel they are part of this company.
Instagram can be used distribute almost anything, with a resourceful mind in addition a committed team, you can create quite the buzz around your brand!
With a young, educated audience making use of the app their very own mobiles daily, one can only predict sustained growth and loyalty from its users. There will be increasing opportunity to use this app for business purposes as well as the advice using writer should be to get in while its spicy! It will only increase so get into the sector before it gets considerably crowded.