Many home improvement companies have been slow generate any change in suppliers as the industry has slowed during the recent recession. Afraid to rock the boat, retailers doors and windows have chosen to weather the storm by trying to cut costs rather than investigate new solutions. The market has been evolving though, mainly due to quantum leaps in technology, composite door manufacturing as a prime example.

Composite doors are recognised as being superior to straightforward UPVC doors and improvements in the manufacturing process have meant that composite doors are now priced around the same as UPVC doors. I won’t go into much detail as to why composite doors are becoming favored choice of UK consumers, there are plenty of articles on that subject, some even written by yours truly. Suffice to say that when faced along with a choice of a new family saloon or any kind of Rolls Royce for about the same price, the choice, for many, is beckoning!
Anyway, I’m well known locally for my marketing experience, in particular assisting new business start-ups we was delighted to answer the call for a real estate improvement company in Devon that has for decades been retailing UPVC windows and doors. They were interested in selling composite doors as the demand for them amongst local residents was growing quickly.
The principal reason for this was extremely that the large players in the home improvement industry, the market leaders in fact, had began selling composite doors recently and had positioned these products at the top of their price range, reflecting the superiority of composite over UPVC doors.

The first problem was the associated with switching the main focus of door retailing to an amalgamated doors range and away from UPVC, which is what all of declared were offering. Entering into the fast growing composite doors market seemed a good move but kitchens . of outfitting a showroom was beyond reach. So the first thing we did ended up get onto Google, find out who the players were in composite door manufacturing and supply and then put both of them to the analyze.

Obviously price and credit facilities were major factors, as was order to delivery turnaround, returns policy and product quality. There appeared to be little distinction between the door manufacturers here as virtually all those approached had many years experience with the home improvements market and recognised the need for credit facilities, keen prices and fast turnaround. Not to mention that with the development of British Standards in the composite manufacturing industry, the manufacturing processes were extremely very.

Where some companies fell down though was when we asked them everything they were going you want to do to help us to sell many. The lack of marketing support, knowledge and training was truly shameful, indicative with the slow decline in Britain’s manufacturing base (Short term thinking ,worrying about immediate costs versus overall investment for market share has often been the bane of British Industry).
This ‘test’ though allowed certain door manufacturers to come. The ones that we chose as suppliers were easily recognisable as companies that placed heavy increased exposure of customer service and, more importantly recognised that their customer was in fact the retailer, not the end purchaser of a new door.

The simple test we put was to see which door manufacturers would allow us to stock a showroom with sample products, provide reason for sales materials and help us to obtain the word out locally about the superiority of composite doors over UPVC doors. Our reasoning was that it would cost several thousand pounds to outfit a new showroom and get initial customers, when we going to be ordering from your suppliers for years, so why if and when they not share the actual world start-up cost?

There were half a dozen companies that were willing to help, either by proving a ‘credit’ over the cost of product samples or bring down proving samples free of charge. Two companies totally outshined you need to engage and my Devon-based door supplier has signed up with both of them:

Door-Stop International, tipped by a lot of to get to be the market leader in the long term had obviously done their homework and provide cutting-edge technology such being an own-brand website which retailers can use for in-home demonstrations too as promoting tool. Neutral has a design feature that allows potential purchasers to pick the style, colour and furnishings for their ideal door and the web site shows the finished design and price instantly, even including net ordering unit.

Nick’s Building Supply

11100 Broadway, Crown Point, IN 46307, USA

(219) 663-2279

https://goo.gl/maps/aKU8vYqor4K2

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